Graphic, Visual Comunication
The project Ment-ion/al Disorder stems from a smart communication on a delicate and complex issue such as mental disorders.
Mental disorders are a current and widespread problem but is often difficult to talk about and share with others the individual suffering discomfort from these types of illness.
The play on words between mentions and mental, indicates the importance of discussing this issue, as a first step to address it.
Visual communication aims to be simple and straightforward and is based on three different reading systems: color, image and text.
Color is associated with the patient's emotional perception, while the body’s part images is linked to the physical sensations.
Finally, fonts is used to strengthen the connection between the disorder and its physical and mental characteristics.